Why we exist
Social-first brand marketing is a $32.6bn discipline. The people running it inside brands are figuring it out completely alone. When you hit a certain level of seniority, you get disconnected from the people around you. You can't open up to the people below you. There's no one else at your level doing exactly what you do. And you can't say it to the people above you either. Your peer-to-peer network shrinks to nothing. That is the gap TGC was built to close.
More than a membership.
A community.
The UK's most valuable community for senior, social-first leaders and founders. Gain community, education and access.
Why Laura built TGC
Laura Donadio is a brand and growth strategist with over a decade of experience at Wild, Tommy Hilfiger and The Hut Group. After driving Wild's influencer-led growth and playing a key role in its acquisition by Unilever, she launched her own consultancy. Wherever she worked, she kept seeing the same thing: brilliant people, moving fast, without the right support around them. So she built TGC.
What we believe
The best learning comes from people who've actually done the work.
Not theorists. Not performative Linkin posts. Not recycled frameworks. Real insight from a community of members who've been in the meetings, made the decisions and built the results.
Community is most powerful when it's intentional.
Anyone can build a group. Building a genuine community takes curation, care and a shared sense of purpose. That's what TGC is built on.
Growth isn't just commercial.
It's personal, relational and purposeful. The best version of your career isn't just about what you achieve - it's about who you become and who you grow alongside.
TGC is for senior, social-first marketers who are serious about growth.
Whether you're just starting out, scaling something you've built, leading a team or figuring out what's next, the common thread is ambition and the desire to grow with purpose. There's no single TGC member. There's just people who take where they're going seriously.